Overview

Marketing, Advertising and Communications Agencies need to provide strategic, high impact, low cost services to brands. Monitoring consumer’s behaviour and reaction to advertising campaigns in real time is a key differentiator in providing the best solutions for the money, as well as an indicator in evaluating an a campaign’s success in real time in order to modify the campaign accordingly.

Sigma Solution 

Our technologies allow content monitoring in any format. Agencies can monitor the brand’s reputation on TV, radio, print, out-of-home, and online media in real time by automatically processing user behaviour and reaction.

Example use cases:

  • Brand Monitoring and Processing 360: by radio, TV or Online Media.